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BMW Motorrad

Agency, Clients, Work
Hamburg, May 2018: Following a multi-stage pitch process, Munich-based BMW Motorrad has appointed Hamburg agency, TRACK as its creative lead, responsible for international client communications. The entire pitch was overseen…
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A little inspiration is all we need

Clients, Work
Hamburg, April 2018: As experienced specialists in customer-oriented communication, TRACK triumphed over other pitch contenders to win the account of grocery retailers, ALDI SÜD. The agency was then entrusted with…
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Barclaycard Arena launch campaign

Agency, Clients, Work
Hamburg, August 2015: TRACK develops announcement campaign for Hamburg’s largest arena. Barclaycard, the international retail credit services provider is now expanding its sponsorship of cultural music and entertainment activities in…
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TRACK wins Cannes Silver Lion

Agency, Awards
Hamburg, June 2015: TRACK’s ground-breaking work for McDonald’s Germany has been recognized in the “Creative Data” category in Cannes. The introduction of this new category is a clear sign that the Cannes…
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Time for Asparagus

Agency, Clients, Work
Hamburg, April 2015: Extensive relaunch for asparagus promotion by Unilever Food Solutions April once again welcomes the return of the customary asparagus madness all over Germany, Austria, and Switzerland. Over…
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Sweet Connection

Clients, Work
Hamburg, April 2015: TRACK initiates partnership between its clients airberlin and Lindt. Every year airberlin hands out approximately 13 million chocolate hearts to its passengers. The heart is an important…
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RAPP Germany becomes TRACK

Agency
Hamburg, March 2015: The agency formerly known as RAPP Germany is heading out on its own. The idea was born over two years ago when DDB Worldwide CEO Chuck Brymer,…
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Interbrand: inside TRACK

Agency
Hamburg, March 2015: How do you come up with a new name for an international agency? There are thousands of them out there. And what should you do if you…
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DesignThinking@TRACK

Agency, Methods, Research
Hamburg, March 2015: “The world has changed considerably. We have to learn how to invent things collaboratively,” says John L. Hennessy, President of Stanford University. The world of digital media,…
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PODIO

Agency, Methods
Hamburg, March 2015: Innovative ways of working together help us create a conducive working environment, in which our diverse skills and expertise feed off each other – in harmony with…
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