Are exclusive agency agreements soon to be relics of the past?

Hamburg, March 2, 2020 – TRACK CEO Phillip Schilling takes a clear position on exclusive agency agreements in a guest article published in the German marketing magazine, Horizont.

“If you’re stuck in the past, fighting familiar foes – constrained by exclusivity clauses – don’t expect to be a leading light in marketing for too long”, he warns, and draws an interesting comparison between advertising agencies and management consultancies. He goes on to give five good reasons why such exclusivity agreements for agencies result in a drain of expertise and reduction of knowledge transfer. You can read the whole article (in German) on the HORIZONT website.

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