TRACK launches new brand film for Alphabet International

Hamburg, March 16, 2020 – TRACK, lead international agency for leasing and mobility provider Alphabet since 2019, has just completed a new brand film for its client. This was released by Alphabet International on March 16, 2020, on social media, and made avaiable to its individual markets around the world. It will also be shown at other selected internal and external events, used on the website – and individual cutdowns will be used for specific digital activities.

In the film, the global mobility provider reflects on the challenges presented by the modern working world. It also shows, strikingly, the key role that innovative mobility solutions already play in our professional lives today. The 90-second film was produced by Saint Berlin and directed by Christof Schröter. The film was shot in Barcelona, London and Oslo. Reza Ramezani, TRACK CCO Digital & Data, was at the helm.

“We are delighted to have been able to apply our full range of expertise and help Alphabet promote its innovative mobility solutions. The brand film goes a long way to underpin our ‘Seamless Business Mobility’ promise, which we developed together with Alphabet”, commented Reza Ramezani.

As the international lead agency, TRACK is responsible for developing all marketing communications for the Alphabet brand with a clear focus on digital channels. TRACK also creates digital campaigns and activities for all markets within the Alphabet network. The general aim of the partnership is to position the company as a leading provider of holistic, flexible and innovative business mobility solutions.

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