TRACK puts a sparkle in children’s eyes at Easter

Hamburg, March 2020 – Lindt, one of the world’s finest chcolate creators, has expanded its seasonal range to include extra Easter products. They considerably increased  their selection of gift ideas and special surprises by offering additional fun activities for families with children. To mark the unveiling of the Easter products, the lead agency TRACK quite literally brought a sparkle to the eyes of many young children. The new products were advertised in a double 15-second  TV ad that was broadcast at Easter on all high-reach channels. The new Lindt Easter children’s surprises combine the iconic Lindt Gold Bunny, finest Lindt chocolate and great toys and activities to create the perfect Easter gifts for parents and grandparents.

The new range consists of:

  • a chocolate gift set featuring the Gold Bunny colouring book and pens
  • a chocolate gift set featuring the Gold Bunny toy bucket
  • a chocolate gift set featuring the Gold Bunny toy case

“We were delighted to be able to support our long-standing clients as they expanded their new product range. The spot was developed and produced in very close cooperation with Lindt, and in a very short period of time,” commented Britta Poetzsch, CCO at TRACK, and director of the TV ad.

Hamburg-based Harvest Digital Agriculture was responsible for producing the film.

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