
Hamburg, October 2019 – At the prestigious Annual Multimedia Awards, TRACK was able to impress the jury with two clever communication solutions it had developed for the Lufthansa Group’s frequent flyer programme, Miles & More. It picked up a Silver Award in the cross-media campaign category for the promotion of the Miles & More tour by the German band Die Ärzte. They had named their tour after the popular frequent flyer programme and the aim of the campaign was to turn loyal travelling fans into Miles & More members. Concert tickets could be won in a prize draw via an app and email. Striking billboard posters and mobile van ads (Lito Tubes) before the concerts helped draw even more attention to the campaign.