Agency Archive

NEXT LEVEL CHALLENGE: BMW Motorrad wählt TRACK (OPM Germany) erneut als globale Kreativ-Lead-Agentur

NEXT LEVEL CHALLENGE: BMW Motorrad reappoints TRACK (OPM Germany) as lead global creative agency

Hamburg agency retains account following competitive pitch BMW Motorrad, the world’s leading premium manufacturer of motorcycles, has once again appointed TRACK (OPM Germany) following an intensive, multi-stage competitive pitch process.…

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Omnicom vereint seine Digital- und Beratungskompetenzen in Deutschland unter Omnicom Precision Marketing Germany und ernennt Boris Terwey zum CEO

Omnicom Unites Digital and Consulting Capabilities Under Omnicom Precision Marketing Germany; Appoints Boris Terwey as CEO

Agency

Omnicom (NYSE: OMC) today announced the formation of Omnicom Precision Marketing Germany. The new entity will align Omnicom’s digital and consulting capabilities in the region under a unified leadership structure,…

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MMA Smarties Awards 2025: TRACK holt Doppel-Silber mit Samsung Germany und ist Digital Agency of the Year

MMA Smarties Awards 2025: TRACK scoops two silver awards with Samsung Germany and is named Digital Agency of the Year

Agency, Awards, Clients

MMA Smarties Awards 2025: TRACK scoops two silver awards with Samsung Germany and is named Digital Agency of the Year

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TRACK baut Zusammenarbeit mit Miles & More aus

TRACK expands partnership with Miles & More

Agency, Clients, Work

Frequent flyer status for TRACK: the Hamburg-based agency is expanding its scope of services for Miles & More and will now be responsible for all content management activities for the Lufthansa Group’s loyalty programme.

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Omnicom is WAVE LEADER Q1 2025

Agency

Hamburg, 13 March 2025 – Omnicom announced today that it has been named a Leader in “The Forrester Wave™”. Within Forrester’s 17-criterion evaluation, Omnicom’s participating networks – Omnicom Precision Marketing…

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MMA SMARTIES AWARDS 2024

Agency, Awards, Clients

🏆TRACK earns three awards at 2024 MMA Smarties 🎉 Our hugely successful partnership with McDonald’s Germany and Switzerland was honoured with gold, silver and bronze at the MMA Smarties Awards 2024.…

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2024 FEEL-GOOD MARKETING AWARD for the MyMcDonald’s Reward Weeks.

Agency, Awards, Clients

For the first time in TRACK’s 10-year partnership with McDonald’s, we have been honoured with a FEEL-GOOD MARKETING AWARD. This is the McDonald’s global creativity and effectiveness competition and attracts…

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Track wins Silver at the Annual Multimedia Award 2025!

Agency

This year, we convinced the jury of the Annual Multimedia Awards with the world’s first on-demand gift for our client Vodafone. The project won Silver in the category of Digital…

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Not one, but two bronze Effies for ‘Activation’

Agency

TRACK scooped two coveted bronze Effies in the ‘Activation’ category at the Effie Awards 2024. We wowed the jury with two entries: “BlackWeeks from another Galaxy” for Samsung Electronics and…

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Ad Insights vodcast featuring the MyMcDonald’s app

Agency, Clients, Work

Uli Heimann is the new Executive Director Data Strategy at the Hamburg-based agency for brand experiences in a connected world.

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NEXT LEVEL CHALLENGE: BMW Motorrad reappoints TRACK (OPM Germany) as lead global creative agency

Omnicom Unites Digital and Consulting Capabilities Under Omnicom Precision Marketing Germany; Appoints Boris Terwey as CEO

MMA Smarties Awards 2025: TRACK scoops two silver awards with Samsung Germany and is named Digital Agency of the Year

TRACK expands partnership with Miles & More

Omnicom is WAVE LEADER Q1 2025

MMA SMARTIES AWARDS 2024

2024 FEEL-GOOD MARKETING AWARD for the MyMcDonald’s Reward Weeks.

Track wins Silver at the Annual Multimedia Award 2025!

Not one, but two bronze Effies for ‘Activation’

Ad Insights vodcast featuring the MyMcDonald’s app

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