🏆TRACK earns three awards at 2024 MMA Smarties 🎉

Our hugely successful partnership with McDonald’s Germany and Switzerland was honoured with gold, silver and bronze at the MMA Smarties Awards 2024. The global awards competition for mobile marketing innovation recognises both creative and effective excellence, and we’re delighted to have shone so brightly in several categories.

✨ Category 1: CUSTOMER JOURNEY MARKETING – LEAD GENERATION / CRM

🥇 Gold for MyMcDonald’s Reward Weeks – our feel-good event for loyalty points engages and delights McDonald’s Germany diners by offering exclusive rewards, and has established a completely new reward fulfilment experience.

🥈 Silver for McDonald’s Get-M-All – our highly successful gaming project for McDonald’s Switzerland has quite literally demonstrated the power of ‘playful’ activation by achieving maximum (highest) scores for activation.

✨ Category 2: INSTANT IMPACT / PROMOTION

🥉Bronze again for the MyMcDonald’s bonus weeks – a customer loyalty and activation campaign that won over customers in record time and which we developed – from data analysis to creative concept – to create a genuinely emotional feel-good platform.

A big thank you to our fantastic clients at McDonald’s Germany, McDonald’s Switzerland and, of course, to our very own Mecces team. You’re the ones who make it all possible. 🙌 It’s amazing what we’ve achieved together this year.

We say #IAMLOVINGIT and look forward to everything that’s yet to come. 🚀