Hamburg, 13 March 2025 – Omnicom announced today that it has been named a Leader in “The Forrester Wave™”. Within Forrester’s 17-criterion evaluation, Omnicom’s participating networks – Omnicom Precision Marketing Group (OPMG), which includes TRACK, and Omnicom Advertising Group (OAG) – received the highest scores possible in seven and four criteria, respectively.
OPMG was named a “Leader” in the evaluation and tied for the highest score in the Strategy category among all participating companies. It also received the highest possible score for creative and content production, creative commerce, influencer marketing, partner ecosystem, performance creative, pricing flexibility and transparency, and talent strategy. The Forrester evaluation noted that, “Enterprise brands with the need to scale data-driven creativity should consider OPMG.”
The new Omnicom Advertising Group (OAG), which officially launched on 1 January 2025, was also named a ‘Strong Performer’ in the evaluation and received the second-highest score in the ‘Current Offering’ category among all participating companies. OAG received top scores for brand strategy, content development, global delivery, and performance creative. The Forrester evaluation noted that, “Global enterprise brands that demand creative excellence should consider Omnicom Advertising Group.”
“As a company deeply committed to driving meaningful outcomes for our clients, we believe Omnicom’s strong performance on the Forrester Wave™ is a reflection of our relentless focus on innovation, collaboration, and delivering best-in-class solutions at every step of the customer journey,” said John Wren, Chairman and CEO of Omnicom. “For us, being the only company designated as a Leader in the Commerce, Media and Creative Waves underscores the extraordinary talent across our global network and our ability to stay ahead in an ever-evolving industry. I want to congratulate OPMG and OAG on this recognition.”
The evaluation continues a long tradition of awards and industry recognition. Omnicom and its agencies have been named Leaders in all three recent Forrester evaluations, which Omnicom attributes to its superior capabilities in creative, media and commerce.