Lindt. How to keep a classic brand contemporary. Lindt is one of the most successful brands in Germany. This success is in no small part down to its coherent and…
Barmenia: enhancing a brand A new identity: easy and personable Barmenia is one of the largest independent insurance groups in Germany. In the insurance market, which is characterized by standardization,…
Stop the plastic flood In Germany, the World Wide Fund For Nature (WWF) is best known for its campaigning to protect endangered species and fighting poaching. With its new umbrella…
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