Filtered with diamonds and awarded with gold
THREE SIXTY VODKA is the fast-growing premium vodka brand produced by Schwarze and Schlichte.
TRACK developed an image-building campaign for the diamond-filtered vodka with the primary objective of extending brand recognition and establishing THREE SIXTY as a premium brand.
A TV ad served as the heart of the campaign. Placing the focus on brand awareness, TRACK developed the claim “One … Two … THREE SIXTY,” which served as a memorable countdown.
Striking black & white visuals, pulsating, driving beats courtesy of successful German DJ/electro artist Boys Noize as well as nightlife scenes illustrated the charisma and cosmopolitan flair of the brand.
Our initial campaign achieved a 93% increase in sales and also received a prestigious gold Effie award.
In 2018, we continued this success story by creating a new TV commercial. Here, we tell a modern-day version of the classic boy-meets-girl story. The end of the night of nights is deliberately left to the viewer’s imagination.