For the first time in TRACK’s 10-year partnership with McDonald’s, we have been honoured with a FEEL-GOOD MARKETING AWARD. This is the McDonald’s global creativity and effectiveness competition and attracts over 300 case entries from 70 countries. We certainly feel pretty GOOD about winning our bronze medal. 😃
We succeeded in impressing the high-profile, international McDonald’s jury in Chicago with our MyMcDonald’s Reward Weeks, for which we also won bronze in the Effie Awards 2024. Together with TRACK, McDonald’s was able to attract a whopping 18 million users in just 17 months. This makes MyMcDonald’s the most successful single brand loyalty programme in Germany.
You can find out more about the MyMcDonald’s campaign from Marc Alexander Schüling, Executive Director Strategy & Consulting at TRACK, and Matthias Zecher, Department Head Digital Marketing at McDonald’s, in the AdInsights podcast which you can listen to and watch here.
We’d like to thank the FEEL-GOOD AWARDS event organisers, our client in Munich and all involved in the successful TRACK MECCES team. 🍟🍔