Omnicom (NYSE: OMC) today announced the formation of Omnicom Precision Marketing Germany. The new entity will align Omnicom’s digital and consulting capabilities in the region under a unified leadership structure, significantly expanding its operations and creating one of Germany’s largest digital agencies.
Omnicom Precision Marketing Germany will unite the capabilities of Credera, Critical Mass, interone, MRM, RAPP, TLGG and Track in an integrated, digital powerhouse with more than 700 specialists. The entity will provide robust expertise and expanded services to clients through its three core offerings: CRM, Experience Design & Performance Content, and Technology & Business Consulting. It will work closely with other Omnicom networks in the country, including Omnicom Advertising and Omnicom Media, to ensure clients receive seamless, end-to-end solutions.
Omnicom Precision Marketing Germany will be led by Boris Terwey, CEO of Interone and former COO of TEAMBBDO. In this new role, Terwey will work closely with brand agency leaders to deploy the group’s expanded client offerings across the region, which include data-driven marketing solutions, cutting-edge technologies, and fully integrated customer experiences.
With Omnicom Precision Marketing Germany, we are uniting the expertise of our outstanding specialists across the agencies to provide clients with innovative digital and precision marketing services at scale and speed. This creates a top tier organization I am truly honored to lead.
Luke Taylor, Global CEO of Omnicom Precision Marketing, emphasized:
Bringing our leading digital and performance brands under one roof and fully integrating them into a single organization is essential to delivering the best and most future-proof digital solutions to our clients in Germany. Boris Terwey brings the perfect blend of digital expertise, market insight, and leadership to successfully drive and shape this transformation. I’m delighted he is taking on this responsibility.