Hamburg agency retains account following competitive pitch
BMW Motorrad, the world’s leading premium manufacturer of motorcycles, has once again appointed TRACK (OPM Germany) following an intensive, multi-stage competitive pitch process. The Hamburg-based agency, now part of OPM Germany, therefore retains its position as lead global creative agency. TRACK’s core responsibility will be to continue modernizing and fine-tuning BMW Motorrad’s brand communications in a climate of increasing market segmentation.
TRACK (OPM Germany) will support the development of strategic guidelines for brand and product communications, create and implement key concepts that serve as springboards for all cross-channel communications, support film/photo production, and assist with the rollout of marketing assets developed during this process.
The development and deployment of pioneering communication solutions supported by Omni AI, the Omnicom Group’s own global data and AI platform, in close cooperation with innovation and marketing science experts within the network, will take on an ever greater significance in the future.
Kirsten Schmidt, Client Services Executive Director at TRACK (OPM Germany), considers the reappointment as a testament to the strength of the entire team: “The successful defence of the BMW Motorrad account is a tremendous mark of trust and the best possible endorsement of the power of our strategic and creative partnership. We are incredibly proud of our team and the joint successes we have achieved in the past few years. We’re thrilled that we can continue supporting BMW Motorrad on its exciting journey into the future and help shape a new era of motorcycle communication with them.”
The multi-stage pitch was overseen by the consulting firm The Observatory International in Hamburg.
