Not one, but two bronze Effies for ‘Activation’

TRACK scooped two coveted bronze Effies in the ‘Activation’ category at the Effie Awards 2024. We wowed the jury with two entries: “BlackWeeks from another Galaxy” for Samsung Electronics and “MyMcDonald’s Reward Weeks – the new feel-good experience with loyalty points” for McDonald’s Germany.

Congratulations to the teams and a big thank you to Samsung and McDonald’s for the terrific teamwork.

🍟The MyMcDonald’s loyalty programme has now put us on the Effie podium for the second time. This time it’s for the MyMcDonald’s Reward Weeks, which weren’t just appreciated by the Effie jury, but by McDonald’s themselves, and – most importantly – by McDonald’s customers.

Cinzia Redaelli, Senior Team Manager Digital Marketing at McDonald’s, commented:

“After last year’s sensational silver Effie, we’re thrilled to have won a second consecutive Effie award for our MyMcDonald’s loyalty programme this year, together with our long-standing Data & CRM partners at TRACK.”

The MyMcDonald’s Rewards programme is the result of a highly successful collaboration: from initial comprehensive data analysis, clearly defined strategy and creative concept to the development of a new, distinctive visual identity. We have been so impressed by the success of the first Reward Weeks, as honoured here, that we’ll soon be launching the 4th Reward Week later this year.

We’re very proud to have created not merely another promotion, but a genuine MyMcDonald’s feel-good experience and iconic CRM campaign for our guests. On behalf of the entire McDonald’s CRM crew, I’d like to say a big thank you to TRACK for working so closely with us every day – #IAMLOVINGIT!”

We love it too – and we look forward to continuing our successful partnership. ✌️

TRACK impressed the Effie jury with our “BlackWeeks from another Galaxy” campaign for our client Samsung Electronics, and this also won bronze. Despite so-called “Black Friday fatigue”, we attracted considerable consumer attention with our hyper-personalised mailing campaign. This resulted in 10% higher revenue during Black Week compared to the most successful campaign to date, in 2022. And this was achieved despite the ever-declining market for consumer electronics.

This achievement and the recognition from the Effie jury make us very proud and reflect the strength of our partnership with Samsung.

We can hardly wait to celebrate our successes together in person at the Effie Gala on 13 November. 🍾

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