Hamburg, March 2015: The agency formerly known as RAPP Germany is heading out on its own. The idea was born over two years ago when DDB Worldwide CEO Chuck Brymer, RAPP Germany CEO Phillip Schilling, and RAPP Germany CCO Stefan Setzkorn began considering a name change for the agency. From March 11, 2015, this has become reality – the multichannel agency is now blazing a brand new trail.
“In a digitalized world, the perception of brands is always stronger following individual consumer interaction with the brands themselves. Our combined expertise in brand management and customer experience management – along with our digital touchpoint know-how – makes us an attractive partner and one-stop shop when a company wants to transform into a genuinely customer-centric organization,” explains Phillip Schilling.
In 2014, the agency enjoyed the most successful year in its history. “We would like to express our deep sense of gratitude for the confidence the New York office has placed in us,” says Stefan Setzkorn. “It was important that we changed our portfolio of services – and that people took notice – before we started operating under our own name and brand.”
The new name – TRACK – should be perceived on many levels. It stands for tracking down the trails customers leave behind as they go on their consumer decision journeys. It alludes to the racetrack on which brands battle to be the first to deliver solutions to impatient consumers. And it also implies setting the exact course and getting on the right track in the ever more complex world of communication.
The change in name is also accompanied by a new sense of independence. The agency has emancipated itself not just from the international RAPP network, but also from the Doyle Dane Bernbach Group in Germany. Stefan Setzkorn and Phillip Schilling will now be reporting directly to the European DDB headquarters.
“The innovative and unique range of services the agency offers deserves its own individual brand, which can also expand beyond Germany in the future,” expounded Chuck Brymer.