Email marketing optimization with Return Path

Hamburg, March 2015: The first hurdle is getting into the recipient’s inbox. Email deliverability, or the inbox placement rate (IPR), plays a crucial role in the success of any email marketing campaign.

TRACK works with tailored solutions that have been especially created by Return Path, one of the world’s leading companies in email intelligence, to ensure optimal delivery and performance. No other company performs such a comprehensive analysis of email data to develop its industry-leading, email intelligence solutions. The objective is always the same: make sure the right emails reach your subscribers’ inboxes.

Return Path achieves significantly better results by applying methods developed in-house that attain and maintain healthy sender scores – and through working together with all key service providers.
TRACK is a partner of Return Path and uses its email intelligence solutions to look beyond basic email metrics (e.g., open rates, click rates, conversion rates, bounce rates, or unsubscribe rates) to determine more precise key performance indicators (KPIs)  that improve and maximize return on marketing investment (ROMI).

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