Hamburg, November 2015: TRACK was the big breakout winner at the 2015 Effie Awards. Having successfully picked up a Cannes Silver Lion for its McDonald′s® campaign, a Silver Effie was greatly anticipated. However, Friedrich Schwarze from Schwarze und Schlichte, was a little surprised to be holding a Gold Effie acceptance speech for THREE SIXTY VODKA in the “David vs. Goliath” category. “We have been manufacturing for 350 years and are now in our 12thgeneration, but this is our first Gold Effie,” he noted with a smile. By winning two Effies, TRACK was one of the most successful agencies of the evening.
