Hamburg, September 2018 : TRACK teams up with World Wide Fund for Nature (WWF) and German Ice Hockey League (DEL) to protect species around the world
There are 13,400 species currently threatened with extinction around the world. To draw attention to this acute problem, one of the largest environmental and nature conservation organizations – WWF – has entered into a cooperation with the German Ice Hockey League (DEL), third-largest indoor league in the world, for the next two seasons. The aim of the collaboration is to jointly raise awareness about the plight of the world’s endangered species and acquire new sponsors for the WWF animal conservation program.
The DEL also wants to position itself as a long-term partner of the nature conservation program in the eyes of the general public and ice hockey fans as well as raise the profile of the corporate social responsibility activities undertaken by the league’s teams. TRACK Hamburg developed, designed, and implemented the communication activities for this new WWF/DEL cooperation.
Taking center stage was a trailer that has been shown in DEL arenas since the official start of the current ice hockey season on September 14, 2018. In the film, well-known ice hockey players explain how serious the situation is for the endangered species, appealing to fans to support the WWF and help protect the Earth’s biodiversity. This fits quite well, as many DEL teams are named after endangered animals – like Eisbären Berlin (Berlin Polar Bears), Kölner Haie (Cologne Sharks), Augsburger Panther (Augsburg Panthers), and Straubing Tigers.
TRACK will also implement other special campaign promotions on certain game days throughout the season. The agency has been working for WWF since 2016 and is also responsible for developing materials for information stands at the various DEL arenas.
Further information about the cooperation and conservation program can be found on the following websites: www.del.org/wwf and https://www.wwf.de/zusammenarbeit-mit-unternehmen/del.
Britta Poetzsch (CCO Campaign) and her team were entrusted with the creative development at TRACK. Das Werk in Frankfurt and The Shack (Hamburg) were responsible for the production.
“We are very proud to have developed and implemented the communication concept for this important cooperation centered on biodiversity conservation. Along with the WWF and the professional ice hockey players, we firmly believe that we can reach and engage a large number of the league’s fans,” explained Britta Poetzsch.
The WWF is one of the largest and most respected independent environmental protection organizations in the world. It is active in over 100 countries and has 6,000+ employees working on the protection and maintenance of biological diversity. The WWF is fighting to stop the ongoing destruction of the environment and aims to build a future in which mankind and nature live in harmony. It is supported by over five million people worldwide.