Hamburg, September 2017: TRACK Hamburg has just launched a new image campaign for Oldenburgische Landesbank AG (OLB ) – Germany’s largest private regional bank in terms of balance-sheet total, headcount, and network of locations. The aim of the campaign was to communicate OLB’s new tandem consultation system. Clients are advised comprehensively on all aspects of company and personal banking business by two consultants. The campaign is aimed at corporate clients – with the additional goal of winning these targets as personal banking customers.
Andrea Färber, CEO of the Hullmann Distillery, was the perfect – and authentic – subject of our narrative. Her business is based in Oldenburg, and she entrusts OLB with both her personal and corporate banking. Campaign motifs and film clips were created for regional media, OOH ads (at airports, etc.), banners, and mailings. The corporate film featuring Andrea Färber can be viewed on OLB’s website. A making-of video was also created, which provides an interesting behind-the-scenes look at the film set. This can be seen on the bank’s Facebook page. Jan Eric Euler from UPFRONT PHOTO & FILM directed and produced both the film and the motifs.
“The new holistic, tandem consultation we offer is further proof of OLB’s commitment to its pledge: ‘Our high standards = your added value’ and that we honor this promise time and again with our clients,” commented Tina Gehling, Marketing Project Manager for OLB’s commercial and corporate clients.
“Satisfied customers are the best reference for any company. This new testimonial campaign once again demonstrates that OLB gets closer to its clients – and provides the perfect home for the management of their financial transactions as well as banking affairs,” enthused Britta Poetzsch, Chief Creative Officer Campaign.
TRACK won the OLB account in 2016 and repositioned the bank to highlight its strong, reliable connection to the northwest region of Germany as well as an enabler for clients’ objectives and aspirations.