TRACK enjoyed a major haul of awards with its four entries at the internationally renowned Annual Multimedia Awards. Marking its 25th anniversary, the competition awarded a silver medal to TRACK for its L’Oréal newsletter project: ‘Communicating beauty makes a crisis more beautiful’. The #WeKeepYouGoing service and content marketing initiative to Vodafone customers also won silver. And TRACK was successful twice over with its work with McDonald’s. The #touchthis campaign for contactless ordering and payment picked up a silver award. And topping it all, TRACK struck gold for its ‘McDonald’s app icon: the smallest ad space in the world’ promotion.
In October 2020, the jury presented a total of 11 gold and 25 silver awards. In addition to the professional categories, the jury awarded special ‘Digital Talent’ honors to six student projects for their outstanding contributions.
