Hamburg, April 2018: As experienced specialists in customer-oriented communication, TRACK triumphed over other pitch contenders to win the account of grocery retailers, ALDI SÜD. The agency was then entrusted with developing, managing, and expanding a new digital platform. This is a long-term project, the basis of which is the popular customer magazine “ALDI inspiriert” (Aldi inspires). Getting closer to the customers with the content they need is key.
www.aldi-inspiriert.de isn’t just about transferring the content of the customer magazine to the digital world. Rather, ALDI SÜD is taking a far more ambitious path and exploring new ways of tailoring communication to different customer needs. Users can configure their individual content focus with categories like Health & Fitness, Outdoors & Garden, Family & Kids, and Travel. In the Food & Drink category, users also have access to a whole host of suggestions and ideas for exciting recipes. Inspiration and customer loyalty takes center stage on the platform, and for this reason, customers can still get sales and product communication on the aldi-sued.de website.
“ALDI SÜD is one of Germany’s largest grocery retailing brands, and we are very proud that we were able to convince them of our expertise. With this platform, we want to work side-by-side with ALDI SÜD and take advantage of the massive change in online behavior – not just to generate extra revenue, but to create genuine added value for the customer,” commented Phillip Schilling, TRACK CEO.
