MINI appoints new lead agency for global website

Hamburg, May 2016: TRACK becomes new partner for digital evolution of brand and services.
Following an international pitch, the MINI Digital division of the central MINI Brand Management has entrusted the Hamburg agency, TRACK with the global website for MINI.

At the beginning of May, the specialist agency assumed responsibility for the systematic development of MINI’s new digital platform. As part of the brand reorientation, the platform will bundle communications and services geared toward the customer.

Thanks to state-of-the-art IT solutions, implementation will be swift and flexible. Product information, product launches, campaigns, configurator solutions, and the direct linking to MINI dealership websites will become part of the wide range of services offered on the MINI website. The site is set to become a central touchpoint for all customers and enthusiasts of the brand.

Dirk Pfestorf, Project Lead “Via making the transition to a modern CMS platform with the ability to adapt and adjust quickly, we are stepping up to more agile processes. We will be continually aligning our online presence to meet customer needs and extending the functionality enabled by ever-changing technical possibilities. We look forward to developing and implementing our global vision with TRACK in cooperation with our markets around the world.”

The agency has been appointed for the next three years and will work closely with all central MINI Brand Management divisions as well as the regional MINI marketers and their respective agencies.

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