Hamburg, November 2018 – Schwarze & Schlichte’s premium THREE SIXTY VODKA brand is back on TV screens with an elaborately produced commercial. Two versions of the stylish ad were aired for the first time today (10 and 15 seconds) on Pro7 and RTL 2 – two German TV channels with a particularly wide reach – as well as on more target-group-oriented channels including DMAX, Sport 1, and N-TV. The TVC was developed and produced by TRACK Hamburg, which has been managing the brand since 2013.
The black-and-white ad is a modern-day take on the classic “boy meets girl” story and is told in a visually exciting fashion. The dénouement – or end of the night of nights – is deliberately left open to the viewer’s imagination. After the successful TV campaign in 2016, which played a significant role in promoting THREE SIXTY VODKA as a premium product, the aim now is to drive brand desire and repeat-purchase rates.
The ad especially targets brand-conscious males in the 25-30 age group, who enjoy going out on the town. In addition to TV, the commercial will also be shown on YouTube as a mid/pre-roll, a bumper ad, and an inRead video. It was directed by Paul Gore and produced by Iconoclast, Berlin. The music was written by Jonathan Bates, who has composed numerous movie soundtracks.
THREE SIXTY VODKA has enjoyed sustainable growth over the last few years despite strong competition from well-established brands. It was even awarded a Gold Effie in the “David vs. Goliath” category in 2015.
“THREE SIXTY VODKA is a cool brand, in that it doesn’t need to announce the fact. Its world is intense, uncompromising, and masculine. At the same time, the premium vodka is still enshrouded by a certain mystery. That’s a why pared-back chic and the open outcome perfectly embody its brand values,” explained Britta Poetzsch, CCO Campaign at TRACK.