Hamburg, June 2020 – To mark the beginning of summer, Schwarze & Schlichte’s premium THREE SIXTY VODKA brand is introducing two new premixed long drinks. Under the slogan “Colour your Life”, the two varieties, Ginger and Mate, will be promoted in two TV ads created by TRACK.
The characteristically urban, THREE SIXTY VODKA black & white imagery is accompanied by descriptions of the effects and taste: the subtle spiciness of the ginger and the stimulating effect of the mate. Vibrant typography lends colour to the black and white urban world.
“We are addressing an urban male target audience, and they are always looking for that little extra excitement in their everyday lives,” explain Svenja Dahm, responsible for brand marketing at Schwarze & Schlichte.
“The THREE SIXTY VODKA brand world is urban and cool. That applies to the premixes, too. And the pulsating electro music is the perfect accompaniment,” adds Britta Poetzsch, CCO Campaign at TRACK, describing the concept.
The campaign is now in full swing and will be used primarily in social media and at POS. It was produced by the Hamburg-based production company Sehsucht.
TRACK has been working for the premium THREE SIXTY VODKA brand for several years. In 2015, the brand scooped a Gold Effie award for its successful market launch. It has just been honoured with a German Brand Award as Product Brand of the Year. Despite tough competition from numerous established brands, THREE SIXTY VODKA has been growing sustainably for many years – and it is now number 2 on the market.