16 November 2023, Hamburg – TRACK continues to rack up the award miles. The Hamburg agency successfully defended its account with the Lufthansa subsidiary Miles & More GmbH for dialogue marketing in a pitch where it faced tough international competition. It remains the lead agency responsible for the loyalty programme, having first won the account in 2017.
With its decision, Miles & More is entering an exciting new stage of its development in its 30-year history. The main aim is to attract new target groups to the programme while continuing to inspire its 36 million members worldwide with even more relevant offers and information about the Lufthansa Group’s brands, tailored to the individual members’ needs.
Miles & More considers itself optimally equipped to meet these challenges aided by the agency from the Omnicom Precision Marketing Group network, which specialises in providing data-driven, personalised brand experiences.
“We want to invest sustainably in the customer relationships of tomorrow and are focusing on simplifying the programme by providing individual, data-based offers and personal recognition. TRACK has shown that they understand and can manage our business perfectly,” says Gerald Schlögl, Managing Director of Miles & More GmbH. “The combination of data expertise, creativity and technological competence, together with a deep understanding of our brand, makes TRACK the ideal partner to achieve our goals. Working together, we will focus even stronger on first-party data and develop content and offer strategies with optimised automation.”
TRACK is proud and delighted with the recognition of its achievements. And it’s especially looking forward to continuing the successful working relationship in the future when customer loyalty will become increasingly important for the company’s success.
“In today’s connected world, the purchase of a product or service is not the end, but the very beginning of the relationship between people and brands,” says Phillip Schilling, CEO of TRACK. To be successful, it’s not enough to merely create a distinctive positioning. Brands have to consistently generate relevant, added value for their customers. Miles & More is a pioneer in this area, and we are very much looking forward to continuing to play our part in shaping the relationships between people and the Lufthansa Group’s brands.”
Miles & More is the loyalty programme of the Lufthansa Group – a multi-faceted programme with more than 200 partners worldwide, constantly offering new incentives to its more than 36 million registered members. 30 years of experience make Miles & More one of the most relevant programme platforms for customer targeting and retention in the premium segment, as well as a strong brand – whether in the award business and programme operations, in status management or with offers and services in the travel, sales & retail and in the finance sector. Miles & More GmbH has its headquarters in Frankfurt am Main