Hamburg, March 2015: “The world has changed considerably. We have to learn how to invent things collaboratively,” says John L. Hennessy, President of Stanford University.

The world of digital media, the abundance of information, and ever-changing consumer behavior necessitates a new spirit of inventiveness. At TRACK, we aim to: develop solutions to more and more complex challenges, create new brand experiences, and generate genuine added value for consumers. We deploy Design Thinking and have further developed the methods developed by Stanford University in collaboration with the Hasso Plattner Institute ( The spirit of Silicon Valley is alive and kicking with DesignThinking@TRACK.

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