Hamburg, Dezember 2019 – Under the slogan “Never stop challenging” TRACK has just launched three international campagins to introduce the new BMW F 900 R, BMW F 900 XR and BMW S 1000 XR models. Film, photography and other imagery was shot on location in Croatia. Munich-based Pool Productions company handled all production. The campaigns were promoted on social media and in retail outlets with the hashtags #MakeLifeARide and #NeverStopChallenging.
TRACK was appointed lead creative agency for the international marketing account following a multi-stage pitch competition in summer 2018. As lead agency, TRACK is responsible for the development and implementation of global communication strategy and communication concepts for the introduction of new BMW Motorrad models, services and aftersales products. TRACK’s role as lead agency also includes collaborating with other BMW Motorrad partner agencies on brand management, digital, CRM, brand experience and social media campaigns – as well as closely coordinating development, approval and implementation processes with these partners.