Hamburg, March 2017: L’Oréal Germany has enlisted the help of TRACK as its Lead CRM Agency in order to extend its strategy of delivering digital personalized content and dialog to its customers across all CRM channels.

L’Oréal Germany has brought TRACK on board after the agency triumphed in a pitch against a number of competitors. This appointment comes at a time in which L’Oréal Germany is restructuring its CRM measures to provide its customers with compelling online personalized experiences and relevant promotions.

TRACK is to implement a global omnichannel customer view for the L’Oréal Group. To achieve this, the agency will create a multiplatform CRM solution for L’Oréal Germany, covering all divisions and brands.

This platform will bring together all online and offline data for L’Oréal Germany’s entire brand portfolio and enable the creation of a targeted Single Customer View. This partnership supports L’Oréal Germany’s global strategy of communicating personally with customers, and its aim of providing compelling and relevant conversations at every customer touchpoint.

L’Oréal Germany has pressed ahead with this major project in order to take customer dialog to a new level.

“With TRACK’s support, we want to further professionalize our personalized digital communications in order to increase brand engagement and strengthen customer loyalty. This project will accelerate the digital transformation process at L’Oréal Germany,” explained Kai Schmidhuber, Corporate Digital Director of L’Oréal Germany.

Phillip Schilling, TRACK CEO said, “I am excited that TRACK has the chance to get involved with L’Oréal Germany’s key brands. This holistic CRM project is a premiere for L’Oréal Germany, and for this reason, we are especially determined to find the best solutions to generate exciting digital customer journeys that ultimately contribute to an overall increase in business.”

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