Hamburg, June 2015: In the new ERGO personal accident campaign, ERGO and TRACK encourage the viewer to get up and carry on. The new ERGO personal accident product campaign is yet another…
Hamburg, April 2015: Extensive relaunch for asparagus promotion by Unilever Food Solutions April once again welcomes the return of the customary asparagus madness all over Germany, Austria, and Switzerland. Over…
Hamburg, April 2015: TRACK initiates partnership between its clients airberlin and Lindt. Every year airberlin hands out approximately 13 million chocolate hearts to its passengers. The heart is an important…
Hamburg, March 2015: The first hurdle is getting into the recipient’s inbox. Email deliverability, or the inbox placement rate (IPR), plays a crucial role in the success of any email marketing…
Hamburg, March 2015: The agency formerly known as RAPP Germany is heading out on its own. The idea was born over two years ago when DDB Worldwide CEO Chuck Brymer,…
Hamburg, March 2015: Germany’s creative scene attracts considerable worldwide attention and is acclaimed for its high level of expertise and innovation. This has been demonstrated once again by the jury…
Hamburg, March 2015: How do you come up with a new name for an international agency? There are thousands of them out there. And what should you do if you…
Hamburg, March 2015: The festive cheer continues for the airberlin Christmas plane. At the Airport Media Awards, “Flying home for Christmas” was voted the best campaign, winning 35% of the…
Hamburg, March 2015: Consumers are interested in brands, not the medium. Today, marketers need a customer-centric platform that embraces the new era of connected consumers. These are customers who interact…
Hamburg, March 2015: “The world has changed considerably. We have to learn how to invent things collaboratively,” says John L. Hennessy, President of Stanford University. The world of digital media,…
May we analyze your interaction with our website in order to provide a better experience in the future?
We use Google Analytics to improve our site and target your interests. You can find more information in our Data privacy policy.
Your participation is voluntary, and you can change your preference at any time.