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TRACK wins Cannes Silver Lion

Agency, Awards
Hamburg, June 2015: TRACK’s ground-breaking work for McDonald’s Germany has been recognized in the “Creative Data” category in Cannes. The introduction of this new category is a clear sign that the Cannes…
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Time for Asparagus

Agency, Clients, Work
Hamburg, April 2015: Extensive relaunch for asparagus promotion by Unilever Food Solutions April once again welcomes the return of the customary asparagus madness all over Germany, Austria, and Switzerland. Over…
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RAPP Germany becomes TRACK

Agency
Hamburg, March 2015: The agency formerly known as RAPP Germany is heading out on its own. The idea was born over two years ago when DDB Worldwide CEO Chuck Brymer,…
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Interbrand: inside TRACK

Agency
Hamburg, March 2015: How do you come up with a new name for an international agency? There are thousands of them out there. And what should you do if you…
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DesignThinking@TRACK

Agency, Methods, Research
Hamburg, March 2015: “The world has changed considerably. We have to learn how to invent things collaboratively,” says John L. Hennessy, President of Stanford University. The world of digital media,…
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