Hamburg, June 2015: TRACK’s ground-breaking work for McDonald’s Germany has been recognized in the “Creative Data” category in Cannes.
The introduction of this new category is a clear sign that the Cannes festival is embracing the ever increasing significance of data in marketing communications. It is an affirmation of the role played by data in the creative process and what can be achieved when the two come together. The “Creative Data Lions” are part of the Lions Innovation festival.
