28 November 2023, Hamburg – Lindt continues its commitment to enchanting the world with chocolate. And now they want to remind chocolate lovers to share their enjoyment of LINDOR and MINI PRALINES and gift moments of chocolate happiness to others. LINDT’s lead agency TRACK has produced a whole series of lively and touching online spots which can now be seen on YouTube.
LINDOR’s campaign features a new claim “Für mehr Glücksmomente im Leben” (Add more moments of bliss to your life). And the short stories aim to inspire people to delight others with small moments of happiness – and to enjoy them together. In the first spot, a young man hides a LINDOR ball on his loved one’s desk. It bears a message. Later he surprises her with a cozy, candlelit movie night. In the second spot, a young woman finds a LINDOR ball on her windscreen wiper. It comes with an invitation for a spontaneous coffee date from a friend.
“Up till now, LINDOR has mainly been about treating yourself and forgetting everything around you for a moment. But these moments of bliss can also be gifted and shared. And that’s the emotional connection we want to evoke with these stories,” says Britta Poetzsch, Executive Creative Director of TRACK, who, together with her team, is responsible for the spots.
TRACK has also furnished Lindt MINI PRALINES with a spirited communications refresh. Drawing inspiration from the colours of the packaging, we have created two lively, compelling spots. The two 15-second films revolve around three young women who get to choose their favourite MINI PRALINE colour. The new campaign claim – “So Mini. Sooo good” – emphasises the subtle taste and textures of the delicious, expertly-crafted MINI PRALINES.
“MINI PRALINES represent the addition of a modern range of pralines to our portfolio. They make the perfect gift if you want to make others happy. Our goal was to convey the stories with a contemporary and fresh aesthetic to attract younger target groups,” says Nadine Lindt, Director of Marketing at Lindt. Director and DOP team Emmy & Alex created the films. Production was in the hands of Amoxi Media, and Soup Film, Berlin looked after content production.
Both campaigns also feature short, sweet and succinct 6-second bumpers.
