Many channels, one clear course
For TUI Cruises, we are partners in the areas of trade, CRM, and onboard communication. Our integrated team of CRM, brand, and marketing specialists thinks holistically and always has the TUI Cruises passengers in mind. We also see ourselves as a sparring partner and source of inspiration for strategic issues, such as the redesign of the loyalty program, marketing support and data-based email routes. We present the brand and the product in its various forms as activatingly as possible – both for B2C (cruise passengers) and B2B (travel agencies/retailers) – depending on the touchpoint.
Relevant and to the point
In order to attract and retain cruise passengers for the Mein Schiff fleet, we use marketing automation to generate email streams (pre/post-travel newsletters) as well as individually controlled print mailings. Our aim is always ensuring fleet utilization at an attractive margin, increasing the rebooking rate, and addressing the passengers as relevantly as possible via the right channels.