TRACK brings strategic and technical expertise under one roof
Our brand experiences are increasingly shaped by digital interactions – on websites and apps, with personalized communication, and via individual value-added services. Technology is an integral component of marketing automation and consumers’ everyday lives. Cloud solutions from pioneers such as Adobe, Oracle, and SAP offer companies and agencies a whole new range of opportunities.
This represents a major line of business for TRACK, and the technology we offer is an integral part of our conceptual development work. We are convinced that technology should be firmly anchored in strategic processes. To this end, TRACK fully incorporated the team and activities of our technology subsidiary, t8y.com, into our strategy department at the end of 2016.
As specialist providers of marketing cloud solutions, we combine strategic and technological understanding of individual systems and the use of data. This enables us to fully exploit the potential of individual solutions, like those offered by Adobe – and above all their interaction in day-to-day marketing operations.
This organizational fusion also enables us to seamlessly deploy agile/responsive methods. For example, our integrated developer teams apply complex AEM/Java-based content management requirements, implementing highly personalized data-driven newsletters using Adobe Campaign and Cheetah Digital. This all serves to deliver a better product to our clients as well as provide our developers with interesting challenges in a dynamic working environment.