LINDOR – for more moments of bliss.
We launched an online campaign for the irresistibly creamy, melt-in-the-mouth LINDOR balls. The idea is that you can enjoy these moments of bliss on your own – and also share them with others.
What we do for LINDOR: integrated communication across all channels from film and print to OOH, online communication and social media campaigns.
Lindt MINI PRALINÉS – so mini, so good.
TRACK furnished the fine, expertly-crafted Lindt MINI PRALINES with a spirited communications refresh. Drawing inspiration from the colours of the packaging, we created two stylish and cheerful TV spots. Even the Maîtres Chocolatier gets to fulfil his role as the creative mind behind the recipes in a new and unexpected way.
What we do for MINI PRALINÉS: integrated communication from TV, film and online communication.
HELLO – nice to sweet you!
The HELLO brand in Lindt’s portfolio appeals to younger target groups. Inspired by the designs of urban coffee shops, there was initially only the name, the packaging and the claim “Nice to sweet you!” to work with. We then gave HELLO its identity, voice and face. Young, urban and trendy. With a wide vegan range, HELLO is now the brand from which nobody is excluded. Everyone can find their favourite variety. Whether vegan or not. Hello to everyone.
What we do for HELLO: animated images, film, online communications
Lindt EXCELLENCE – creating a deeper desire for dark chocolate.
Our compelling, sensual film tells the story of a woman who, after an exhausting day, initiates her evening ritual with Lindt EXCELLENCE. The intensity of her taste experience was visualised by spectacular chocolate imagery. The film was used around the world.
What we do for Lindt EXCELLENCE: animated images, film, print, online communications