Hamburg, November 2015: TRACK was the big breakout winner at the 2015 Effie Awards. Having successfully picked up a Cannes Silver Lion for its McDonald′s® campaign, a Silver Effie was greatly anticipated. However, Friedrich Schwarze from Schwarze und Schlichte, was a little surprised to be holding a Gold Effie acceptance speech for THREE SIXTY VODKA in the “David vs. Goliath” category. “We have been manufacturing for 350 years and are now in our 12thgeneration, but this is our first Gold Effie,” he noted with a smile. By winning two Effies, TRACK was one of the most successful agencies of the evening.
TRACK Forward: How design influences perception
Hamburg, May 2019: Brand experience was the focus of attention in this, the sixth in the series of thought-provoking TRACK Forward lectures. Felix van de Sand, Managing Director of COBE,…
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