From regional bank to nationwide financial services provider: the new OLB
In fast-moving times, companies have to reinvent themselves again and again. A highly successful example of this is Oldenburgische Landesbank AG (OLB).
OLB, formerly limited to the Weser-Ems region of northwest Germany in terms of sales, is increasingly transforming itself into a Germany-wide financial services provider.
A consequence of this development was that OLB’s old claim (also developed by TRACK) of Heimat ist eine Bank (home is a bank) as well as the former logo no longer seemed to fit.
The redesign was a real challenge, which we gladly accepted.